Coleman Parkes is dedicated to improving the future contribution market research will make to business efficiency, performance and profitability. Used properly, research is a powerful PR tool and projects conducted by Coleman Parkes have played a key role in many groundbreaking campaigns. However, if the recent economic downturn has taught us anything, it is that cost control is king. Practicing what we preach, we gathered the opinions of our clients, asking them how market research could serve them better. What should market research companies do in the future that they aren’t doing now? Having identified the problems, we went away to think of a solution.
What is it?
A 5-6 question, 100 respondents, 5 working day turnaround B2B research vehicle, tailored to your needs
You’re in need of a short piece of B2B research to support PR activities but you need the information yesterday and you want to spend your budget on PR and promotional activities not market research! You don’t have the time or budget to commission a bespoke survey but the only other option is an omnibus which is far too restrictive!
Well now your tailor made solution is at hand. In response to customer demand; Coleman Parkes Research Express will go to who you want, when you want and where you want.
What do you get?
- Our expertise – we ask you to draft the questions but we will apply our experience to ensure they are as good as they can be.
- Full support – full phone and email support whenever you need it
- Complete communication – keeping you informed of progress throughout the study
- Tables, charts and bullet point – Each question will be analysed in table, chart and written bullet point format
That sounds great, but my research needs are complicated?
We have designed Research Express as a vehicle to provide fast and focused answers to relatively straightforward questions. If your needs are not quite suited to this form of study we will advise you of the best route to take. But whether Research Express will do the job or you require a fully bespoke research service, we will react to your brief in the most appropriate way, making the most appropriate project recommendation to satisfy all your objectives.
Whilst the list of possibilities is endless, common applications for Research Express include:
- Quick headline generation supporting product releases
- News hijacking
- Supporting new business pitches
- Support for other Press releases
- Small focused studies
Contact us today to learn more about Coleman Parks Research Express. Email James: email@example.com