Coleman- Parkes – another Great Year

Nearly a decade since it was formed and Coleman Parkes Research continues to grow from strength to strength, reflecting the success of its high quality, added value philosophy, based on superior levels of client service and support.

2007 was again a record year with revenue up 73%, bolstered by unprecedented levels of repeat business as CPR has cemented solid on-going relationships with its major clients.
Whilst several new clients have been added this year, as in previous years, CPR has actively managed the growth of its client base to protect the depth and quality of its final deliverables and its focus and commitment to client success. This enables us to provide real strategic input into our clients planning and communications activities.

In 2007 CPR cemented its position as one of the leading researchers in the field of technology and communications. Advancing technology is changing the world we live in – fast! As consumers and businesses get to grips with this the implications are massive. Nowhere is this more significant than in the area of mobile communications. Having conducted several global projects over the last few years, CPR now has great experience and knowledge with regard to the impact of mobile devices on the business environment at all levels, technology, process, infrastructure, personnel and social.

Add to this a vast knowledge of other key technology trends such as collaborative tools and processes; CRM; security, data centres, network management and applications management to name but a few and you can see the extend of our capabilities.

Expansion of our international capabilities providing a truly global service has continued. Again in 2007, as in previous years, we have completed major research projects across 4 continents, 25 countries and in 17 languages.

We have continued to expand our online research capabilities and revenues. This allows us to provide a high quality cost effective and controlled medium for information gathering. This said, it is very important to use online research selectively based on individual project parameters – especially in the B2B environment.

We continue to outstrip out competitors in our ability to generate accurate robust information from senior executives throughout the world. A thoroughly professional approach from highly trained, experienced interviewers with exceptional levels of relevant product and market knowledge, encourages even over researched CXO level managers to assist us. All in-depth qualitative research, face-to-face discussions and focus groups, are carried out by members of our executive team, especially the founders Ian Parkes and Graham Coleman who have great experience of Board level communication.

Plans for 2008 will see us focus on maintaining exception levels of customer service and for all of our clients providing real value add in all parts of the research process. We will build on our core competencies and add new skills as new markets and new opportunities for our clients emerge. We will continue to focus mainly on researching senior decision maker policy and opinion. In short it will be more of the same – but even better!

We look forward to working with you again, or maybe even for the first time, in 2008.