Company Background

Coleman Parkes Research was set up over 5 years ago to deliver premium quality, action focused research, specialising in the business-to- business space. The Company undertakes research for service and product suppliers to all parts of the business community including Finance, Retail, Government, Services and Manufacturing. The last of these is a specialist area and with both Directors of the Company having devoted most of their working lives to this sector, the Company is able to offer informed, incisive manufacturing based research that is without peer.

Our Company Mission Statement tells you everything you need to know about our approach to your market research needs and our commitment to you, our customer. All based on a fundamental belief that senior managers should be active in all stages of the project through conception, tailor-made design, data collection and delivery in the form of summary reports and presentations making recommendations for action. It is unacceptable for senior managers to win the project then hand it over for day-to-day management to junior staff only to return for the final presentation, probably having read the report the night before. An all too familiar scenario……

……except at Coleman Parkes, where Coleman or Parkes (and often both) are involved at every stage, and indeed, long after the project is complete to ensure maximum value is extracted from it!

The company has a specialism in the IT service and product sector.
Coleman Parkes Research provides a comprehensive bespoke research service, designing the most appropriate project to meet the business objectives of its clients, and always with a view to provoking debate leading to real business change. Qualitative and quantitative research projects are designed, managed and reported with the focus being on turning the project data into knowledge and then actions. All parts of the research process are managed from the Company’s main offices working closely with the client to ensure that the project exceeds expectations.
The types of research projects undertaken, designed exclusively for the client include:
  • New Product Development Research
  • New Market Development Research
  • Customer Satisfaction
  • Market Sizing and Trends including Competitor Analysis
  • Attitude and Awareness
  • Research for PR Purposes
    • Finally, the company also provides a full syndicated, or multi-client research service, designing projects that meet the needs of companies in the same marketplaces. Sector expertise is offered in the following core markets:
  • Customer Relationship Management Systems (CRM)
  • E-Business, including e-design, e-source and e-procurement
  • Supply Chain Management
  • Enterprise Resource Planning
  • Knowledge Management
  • Machine Tool Technologies
  • Sales & Marketing
  • Mobile Working/Communications
  • SMBs worldwide
    		•
    Ian Parkes
    Director and Co-owner of Coleman Parkes Research, has nearly 25 years experience in business-to-business marketing research plus general strategic and business management.  Ian has vast experience in qualitative and quantitative research techniques, often moderates focus groups and has well refined presentation skills.   His approach is to work closely with his clients, offering advice and expertise throughout the life of a project and beyond.     His project management skills are well developed and a focus on quality, time and delivery mean that timescales are always met and clients remain highly satisfied with their research experience.  Ian has been a member of the strategy committees of many leading IT and manufacturing companies over the past few years and is a full member of the Market Research Society.
    Graham Coleman
    Director and Co-owner of Coleman Parkes Research, has over 25 years experience in business-to-business marketing research plus general business management.  Graham is an expert in quantitative research techniques, and is highly skilled in qualitative research.  Like his business-partner, Graham’s research and project management approach is to work closely with his clients, offering advice and expertise throughout the life of a project and beyond.  His project management skills are well developed with a focus on quality, time and delivery.  Graham’s philosophy is founded on the fact that senior managers should be highly visible throughout the life of the project, with total commitment. He has vast experience, not only in the generation of high quality, focused market research data, but also in applying it to deliver tangible business benefits in the real world!